Competitiveness of meat agri-food chain in Brazil

Título: Competitiveness of meat agri-food chain in Brazil

Autores: Cláudio Antonio Pinheiro Machado Filho e Decio Zylbersztajn

Resumo/Sinopse: Traditional studies on competitiveness in agro-food systems have been increasingly challenged by non standard approaches. Traditional studies are defined as the ones based on comparative costs and market participation of countries or industries. Since comparative costs and market shares are frequently distorted by subsidies, specially for agricultural products, traditional approaches frequently show inconsistent results. Following a distinctive path, this study discusses competitiveness in a dynamic way, based on comparative capacity of agribusiness chain coordination.
In order to study the competitive structure of the meat system in Brazil, this study followed the methodology adopted by Farina and Zylbersztajn (1998), successfully applied to different food systems in Brazil. The traditional studies are mostly based on methodologies that do not make clear the specific aspects of coordination as a source of competitive advantages. This study aims at reinforcing the relation between coordination and competitiveness. The main conclusion is the need to create co-ordination devices to attend the demands in terms of quality, traceability, standardisation, certification are key elements to build dynamic capabilities to the insertion of the region on the global beef market

Data de publicação: 2003

Periódico/Editora: Supply Chain Management

Edição: V. 8, n. 2

Palavras-chave: Meat chain, Vertical cordination. Competitiveness, Collective efforts, Dynamic capabilities