A new graphic format to facilitate the understanding of technological innovation models: the seesaw of competitiveness

Título: A new graphic format to facilitate the understanding of technological innovation models: the seesaw of competitiveness

Autores: Eduardo Vasconcellos, Marcos A.C. Bruno∗, Milton de A. Campanario and Sérgio L. Noffs

Resumo/Sinopse: Many models exist in the literature to explain the success of technological innovation. However, no studies have been made regarding graphic formats representing the technological innovation models and their impact, or on the understanding of these models by non-specialists in technology management. Thus, the main objective of this paper is to propose a new graphic configuration to represent the technological innovation management. Based on the literature, the innovation model is presented in the traditional format. Next, the same model is designed in the graphic format – named ‘the see-saw of competitiveness’ – showing the interfaces among the identified factors. The two graphic formats were compared by a group of graduate students in terms of the ease in understanding the conceptual model of innovation. The statistical analysis shows that the seesaw of competitiveness is preferred.

Data de publicação: July 2009

Periódico/Editora: Technology Analysis & Strategic Management

Edição: Volume 21, Nº 5, p. 565–582

Palavras-chave: technological innovation models; technological innovation learning; graphical representation of innovation models; success of technological innovation