Adoption of internet banking: proposition and implementation of an integrated methodology approach

Título: Adoption of internet banking: proposition and implementation of an integrated methodology approach

Autores: José Afonso Mazzon, José Mauro C. Hernandez

Data de publicação: 2007

Periódico/Editora: International Journal of Bank Marketing / Emerald Group Publishing Limited

Edição: Vol. 25 No. 2, p. 72-88

Palavras-chave: Consumer behavior, Internet, Electronic commerce