Risks and strategies in a Brazilian innovation – flexfuel technology

Título: Risks and strategies in a Brazilian innovation – flexfuel technology

Autores: Fábio Lotti Oliva, Maria Cecília Sobral, Fernando Damasceno, Hélio Janny Teixeira, Celso Cláudio de Hildebrand e Grisi, Adalberto Américo Fischmann e Silvio Aparecido dos Santos

Resumo/Sinopse: Within a context of search for cleaner sources of energy, Flexible Fuel Vehicles (FFVs) have emerged. In the Brazilian case, flexfuel is particularly important for its economy as a strategy for stabilizing the mix of alcohol/gasoline consumption and for reducing the country’s exposure to international oil prices oscillation. Purposes of this study were to analyse the importance of innovation in the industry; factors that condition technological competitiveness at Magneti Marelli Controle Motor; analyse the risks and opportunities involved in the process of diffusion and management of flexfuel technology. The methodological approach was qualitative/descriptive case study. In a Brazilian market context, new technologies need to make cars more competitive in cost/price terms. Magneti Marelli had an innovative and important role in the development and implementation of this technology. Thus, it achieved a higher share of market and recognition of its entrepreneurial character.

Data de publicação: 2014

Periódico/Editora: Journal of Manufacturing Technology Management – Emerald

Edição: Vol. 25, No. 6, pp. 916-930

Palavras-chave: Technological change, Enterprise risk management, Brazilian market, Flexfuel technology, Flexible fuel vehicles, Risk in innovation